Accounting Department
Increases Leads Over 400%

Read on to see how we we quickly helped
Accounting Department grow - and how we can help you too.


AccountingDepartment is the leader in virtual accounting. In fact, they coined the term "Virtual Accounting". They offer remote accounting & bookkeeping services to businesses looking to outsource all accounting operation.


Accounting Department has always viewed PPC as a huge opportunity to gain profitable leads, they just felt that they could get a better ROI and performance than what their agency at the time was getting them. Accounting Department was referred to us by another marketing agency to help them maximize their marketing dollars and increase the performance of their PPC efforts.

We started by conducting an in-depth audit of their Google Adwords account. Based on our audit, we identified key areas for improvement and made actionable recommendations to maximize their budget. We started optimizing existing campaigns, built new ones, carefully selected keywords, developed ad copy that motivated prospects, built & optimized their landing pages.


As a result of our PPC management, Accounting Department saw immediate & stunning results from our efforts. You can see when the performance results below.

As an additional result, Accounting Department’s sales department reported back they were receiving consistently better quality leads from PPC and that they were more qualified, wanting to speak with them and to start with their service.


Increase in Leads.


Lower Cost per Lead.


Increase in Conversion Rate.

What we did:

  • Google Search Ads
  • Brand Management
  • Landing Pages
  • Conversion Optimization
AdCaffeine greatly improved results almost immediately after taking over our PPC. I’m very happy to recommend them as a provider. Bill Gerber - Co-Founder,

A New PPC Agency for a New Strategy

In a nutshell, Accounting Department came to us while they were working with another PPC agency – they were not happy with the results and wanted to get some serious lead flow to grow their business

Because of the substantial length of time having done digital marketing, we knew there was a lot of data in the system – all their account needed was an intelligence game plan to leverage data appropriately.

Bill at Accounting Department had already created their buyer personas for various types of clients. He then targeted them with content, including ebooks, articles, whitepapers and checklists – we developed keywords & campaigns around these buyers and built custom Landing Pages to send the traffic to.

Since hiring AdCaffeine, Bill says that the company has been able to move from doing so much outbound to working quality inbound leads. Previously, the company engaged in cold-calling; these days, that model has mostly been replaced.

Leads are that convert are fed into their marketing tool HubSpot and put into a CRM, then contacts them with a proposal based on their needs, wants and pain points. In fact, prospective clients often make the first move themselves and contact Accounting Department to close the deal.

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Strong Results & Growing to Meet Demand

Since Accounting Department started up with AdCaffeine, it has seen some excellent results. Leads have shot up by 420%, while we have reduced CPCs by 97% and increased Conversion Rates by 182%.

The business continues to thrive and, to cope with increasing demand, they are planning on moving to a larger facility and employing additional staff over the coming months.

Bill couldn’t be happier with his decision hiring us. He says:

AdCaffeine greatly improved results almost immediately after taking over our PPC. I’m very happy to recommend them as a provider. I find them extremely helpful, dedicated to our brand and very knowledgeable of the overall marketing world. All excellent qualities for someone you’d want to work with to drive the business forward.

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